Mgt 6311 week 3 exam - Study guides, Class notes & Summaries

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MGT 6311 Week 3 Exam with complete solutions || 2024
  • MGT 6311 Week 3 Exam with complete solutions || 2024

  • Exam (elaborations) • 4 pages • 2024
  • MGT 6311 Week 3 Exam with complete solutions || 2024
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MGT 6311 Week 3 Exam with complete solutions
  • MGT 6311 Week 3 Exam with complete solutions

  • Exam (elaborations) • 3 pages • 2023
  • click-through rate (CTR) - Answer- the number of times a user clicks on an online ad divided by the number of impressions anatomy of a paid search - Answer- A headline, a display URL and path, and a description vanity URL - Answer- The display URL is referred to as a vanity URL, because it is not necessarily the actual URL that the user will navigate to Character limit for headline - Answer- 30 Character limit for descritption - Answer- 80 callout extension - Answer- Callout exten...
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