Mgt bate - Study guides, Class notes & Summaries
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MGT 103 Final Demill Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Final Demill 
Exam Questions & Revised 
Correct Answers. Guarantee Pass!! 
Four P's - ANSWER : PRODUCT - features, brand name, 
packaging, service, warranty 
PRICE - list price, discounts, allowances, credit terms, payment 
period 
PLACE - advertising, personal selling, public relations, sales 
promotion, direct marketing 
PROMOTION - outlets, channels, coverage, transportation, stock 
levels 
Cohesive marketing program - ANSWER : Also known as an 
integrated marketing program 
I...
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MGT 103 Midterm 1 DeMill Questions and Answers 2024/2025
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QUESTIONS AND ANSWERS
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MGT 103 Midterm 1 DeMill Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Midterm 1 DeMill Exam 
Questions & Revised Correct Answers. 
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4 P's of Marketing - ANSWER : Product, Price, Place, 
Promotion 
Question Marks - ANSWER : Low share of high-growth 
market 
Stars - ANSWER : High share of high-growth market 
Cash Cows - ANSWER : generates large amount of cash 
Dogs - ANSWER : Low share of slow-growth markets 
SWOT analysis - ANSWER : strengths, weaknesses, 
opportunities, threats 
product - ANSWER : features, brand name, packaging, 
s...
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MGT 103 Bates Final questions and answers 100% correct
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MGT 103 Bates Final questions and answers 100% correct 
__% of ticket sales are now Online 
50 
 
 
 
Price 
the money or other considerations (think: bartering) exchanged for the ownership or use of a product or service 
 
 
 
Barter 
exchanging products and services for other products and services 
 
 
 
Calculating the Final Price (Formula) 
List Price - (Incentives + allowances) + Extra Fees 
 
College Student ex. 
Tution - scholarships + books/housing 
 
 
 
Value (Formula) 
Percieved Benef...
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MGT 103 Midterm 1 DeMill questions and answers 100% correct
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MGT 103 Midterm 1 DeMill questions and answers 100% correct 
4 P's of Marketing 
Product, Price, Place, Promotion 
 
 
 
Question Marks 
Low share of high-growth market 
 
 
 
Stars 
High share of high-growth market 
 
 
 
Cash Cows 
generates large amount of cash 
 
 
 
Dogs 
Low share of slow-growth markets 
 
 
 
SWOT analysis 
strengths, weaknesses, opportunities, threats 
 
 
 
product 
features, brand name, packaging, service, warranty 
 
 
 
price 
list price, discounts, allowances, cred...
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Bundle for MGT Bates Exams with Correct Solutions 2024 | 2025
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Bundle for MGT Bates Exams with Correct Solutions 2024 | 2025. Actual tests, Business midterm, Real estate flashcards, Module 8, MGT 401, mktg 3650, financial management, MGT 103 midterm,
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MGT 103 BATES MIDTERM questions and answers 100% correct
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MGT 103 BATES MIDTERM questions and answers 100% correct 
marketing 
started production based; engineers 
the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
Eras of marketing 
1. production 
2. sales era 
3. marketing concept era 
4. customer relationship era 
 
 
 
need 
precedes a want; underlying necessity 
-basic physical and psychological needs 
 
 ...
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MGT 103 Midterm Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Midterm 
Exam Questions & Revised 
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Definition of Marketing - ANSWER : The activity, set of 
institutions, and processes for creating, communicating, 
delivering, and exchanging offerings that have value for 
customers, clients, partners, and society at large. 
Exchange - ANSWER : 
Marketing Concept - ANSWER : Analyze Market 
Opportunities → Select Target Audience → Market 
Research → Formulate the Marketing Mix → Implement & 
Control. 
N...
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MGT 103 Final Demill Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Final Demill 
Exam Questions & Revised 
Correct Answers. Guarantee Pass!! 
Four P's - ANSWER : PRODUCT - features, brand name, 
packaging, service, warranty 
PRICE - list price, discounts, allowances, credit terms, payment 
period 
PLACE - advertising, personal selling, public relations, sales 
promotion, direct marketing 
PROMOTION - outlets, channels, coverage, transportation, stock 
levels 
Cohesive marketing program - ANSWER : Also known as an 
integrated marketing program 
...
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Mgt 103 Demill Midterm 1 Exam Questions & Revised Correct Answers. Guarantee Pass!!
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Mgt 103 Demill Midterm 1 
Exam Questions & Revised 
Correct Answers. Guarantee Pass!! 
What is marketing - ANSWER : Delivering value to 
customers. 
Seeks to: 
Discover needs and wants of customers 
Satisfy them 
Exchange - ANSWER : Money for goods and services 
Requirements for marketing to occur - ANSWER : 1. Two 
or more parties with unsatisfied needs 
2. Desire and ability to satisfy these needs 
3. A way for the parties to communicate 
4. Something to exchange 
How marketing discovers ...
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