Midterm exam adv 3410 Study guides, Class notes & Summaries

Midterm Exam - ADV 3410Cultural Marketing - correct answer entire idea is core of this class in the past, people only care about marketing based on demographics - hispanic = integrated Integrated Marketing Communication - correct answer strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs with consumers, costumers, prospects employees, and other relevant external & internal audiences Objective - correct a...