Mk201 - Study guides, Class notes & Summaries

Attitude - lasting (endures over time), general evaluation of people, objects, advertisements, or issues Attitude object - Anything one has an attitude toward Affect Behavior Cognition - ABC model of attitudes (3 components) Attitude Affect - the way a consumer feels about an attitude object Attitude Behavior - Involves the person's intentions to do something with an attitude object Cognition Attitude - The beliefs a consumer has about an attitude object ABC Model - Emphasizes the inte...

Quinnipiac MK201 Consumer Behavior Final exam with correct Question and Answers 2024 Contrast effect Messages within the latitude of rejection tend to be seen farther from one's own position than they actually are Multi-attribute attitude model Model that assumes a consumer's attitude toward an attitude object depends on the beliefs they have about its attributes Theory of reasoned action Attitude + subjective norm-> behavioral intention-> behavior Theory of planned behavior...

During the ________ stage of the product life cycle, product sales may plunge to zero, or drop to a low level where they continue for many years. a. decline b. growth c. ideation d. maturity e. analysis - ANS-a. decline The stage in which product ideas are presented to groups of target consumers physically or symbolically is referred to as ________. a. marketing strategy development b. crowdsourcing c. test marketing d. concept testing e. concept development - ANS-d. concept test...

Attitude lasting (endures over time), general evaluation of people, objects, advertisements, or issues Attitude object Anything one has an attitude toward Affect Behavior Cognition ABC model of attitudes (3 components) Attitude Affect the way a consumer feels about an attitude object Attitude Behavior Involves the person's intentions to do something with an attitude object Cognition Attitude The beliefs a consumer has about an attitude object ABC Model Emphasizes the interrelationship...

During the ________ stage of the product life cycle, product sales may plunge to zero, or drop to a low level where they continue for many years. a. decline b. growth c. ideation d. maturity e. analysis - ANS-a. decline The stage in which product ideas are presented to groups of target consumers physically or symbolically is referred to as ________. a. marketing strategy development b. crowdsourcing c. test marketing d. concept testing e. concept development - ANS-d. concept test...