Mkt 300 eaton final - Study guides, Class notes & Summaries
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MKT 300 Eaton Final
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3 internal pricing factors - Answer-1) Marketing Objectives- maximize profit, gain market share etc. 
2) Marketing Mix strategy- price consistent with 3Ps 
3) Costs 
 
3 EXTERNAL pricing factors - Answer-1) demand for your product 
2) competition (competitors prices, stregntgh of competition) 
3) economy- cost of components, economic conditions 
 
inelastic demand - Answer-means that an increase or decrease in price will not significantly affect demand. products that do not have many substitutes...
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