Mkt 300 exam 1 mindtap - Study guides, Class notes & Summaries

MKT 300 EXAM 1 MINDTAP Stakeholders ️Constituents who have a "stake," or claim, in some aspect of a company's products operations, markets, industry, and outcomes. Marketing Concept ️A managerial philosophy that an organization should try to satisfy customers' needs through a coordinated set of activities that also allows the organization to achieve its goals. Good ️A tangible physical entity. Exchange ️The provision or transfer of goods, services, or ideas in return for ...