Mkt 3325 - Study guides, Class notes & Summaries
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MKT 3325-Test 3 Otto Consumer Behavior UPDATED Exam Questions and CORRECT Answers
- Exam (elaborations) • 6 pages • 2024
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MKT 3325-Test 3 Otto Consumer Behavior
UPDATED Exam Questions and
CORRECT Answers
Beliefs - CORRECT ANSWER- nonevaluative ratings about product attributes and benefits
-an assessment
-neither good nor bad
Verbal Compliance - CORRECT ANSWER- a situation where someone says "yes" to a
specific request
Behavioral Compliance - CORRECT ANSWER- a situation where someone actually carries
out a request
Exam (elaborations)
MKT 3325-Test 3 Otto Consumer Behavior UPDATED Exam Questions and CORRECT Answers
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MKT 3325-Test 3 Otto Consumer Behavior UPDATED Exam Questions and CORRECT Answers Beliefs - CORRECT ANSWER- nonevaluative ratings about product attributes and benefits -an assessment -neither good nor bad Verbal Compliance - CORRECT ANSWER- a situation where someone says "yes" to a specific request Behavioral Compliance - CORRECT ANSWER- a situation where someone actually carries out a request
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