Mkt 3351 ttu exam 2 - Study guides, Class notes & Summaries

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MKT 3351 TTU Exam 2 Questions and Answers
  • MKT 3351 TTU Exam 2 Questions and Answers

  • Exam (elaborations) • 7 pages • 2023
  • MKT 3351 TTU Exam 2 Questions and Answers customer satisfaction vs Service quality. Satisfaction: broader concept that includes perceptions of situational factors and personal factors, product quality, service quality, price, etc. customer satisfaction vs Service quality. Service Quality: is a component of satisfaction; focuses on dimensions of service Customer Satisfaction Contributing factors -Product and service features. -Perceptions of product and service quality. -Price -Customer e...
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