Mkt 370 exam - Study guides, Class notes & Summaries

What is an external communication that is paid for by the seller and promotes a product to potential customers? A. Personal selling B. Sales promotion C. Advertising D. Public relations correct answersAdvertising What is a function of public relations? A.Promote positive brand image B. Manage publicity C. Build trust D. All of these correct answersAll of these In which stage of personal selling do you obtain the sale? A. Pre-approach B. Close C. Approach correct answersclose ...