Mkt 415 guaranteed a - Study guides, Class notes & Summaries
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MKT 415 Guaranteed A+
- Exam (elaborations) • 21 pages • 2024
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MKT 415 Guaranteed A+ 
The Value of Marketing Research ️It facilitates the identification and definition of market-driven 
opportunities and problems, the development and evaluation of marketing actions 
Marketing Research ️The function that links and organization to its market through the gathering of 
information. 
Tasks involved in the marketing research process ️- Designing methods for collecting data - Managing the information collection process - Analyzing and interpreting resu...
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