Mkt 475 ch 14 quiz 9 - Study guides, Class notes & Summaries

Review Test Submission: Quiz 9 Course Strategic Marketing Mtk 475 Test Quiz 9 Ch 14 Feb 2016 Instructions This quiz consist of 15 multiple choice questions and covers the material in Chapter 14. Be sure you are in Chapter 14 when you take the quiz.  Question 1 3 out of 3 points Which of the following is the first stage in aligning the organization with the market? Selected Answer: Improving alignment through informal lateral integration Correct Answer: Improving alignment through i...