Mkt415 topic 6 - Study guides, Class notes & Summaries

MKT 415 Topic 6 Assignment Task; Public Relations - Ticketmaster Implementing Public Relations

MKT 415 Topic 6 Assignment Task; Public Relations - Bud Light

Topic6 DQ1 Whyaresalespromotionsbeneficialformarketers?Whataresomeexamplesofpromotions?Pickarestaurantorstoreyouhaverecentlyvisited.Whatpromotionswerebeingadvertisedbythestoreorrestaurant?Didthisinfluenceyourdecisiontochoosethem?Whyorwhynot?

Topic 6 DQ2 Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.

MKT 415 Topic 6 Assignment Task; Public Relations - Ticketmaster Implementing Public Relations

MKT 415 Topic 6 Assignment Task; Public Relations - Bud Light

Description: Write a paper (750-1,000 words) in which you evaluate a public relations effort to improve an organization's public image in the past year. Describe the circumstances behind the image problem, how it affected the organization and its stakeholders, particular market segments affected, and the strategy used to repair the organization's image. Evaluate the message and the media choices. The paper must be supported by appropriately cited research. Prepare this assignment accord...

Description: Write a paper (750-1,000 words) in which you evaluate a public relations effort to improve an organization's public image in the past year. Describe the circumstances behind the image problem, how it affected the organization and its stakeholders, particular market segments affected, and the strategy used to repair the organization's image. Evaluate the message and the media choices. The paper must be supported by appropriately cited research. Prepare this assignment acco...

Why are sales promotions beneficial for marketers? What are some examples of promotions? Pick a restaurant or store you have recently visited. What promotions was the store or restaurant advertising? Did it influence your decision to choose them? Why or why not?

MKT 415 Topic 6 DQ 2