Mktg 181 2023 exam - Study guides, Class notes & Summaries

MKTG 181 2023 Exam Questions with Correct Answers What is marketing? - Answer--an art and science -seeks to discover needs and wants of customers -AND satisfy those needs and wants coke example - Answer--coke created a new, sweeter formula and named it New Coke -coke spent over 4 mil researching the new product -according to research and blind taste tests, customers liked new coke formula better -coke decided to launch the new product and it had horrible backlash -coke failed to ackno...

MKTG 181 Midterm 2023 Exam Questions with All Correct Answers Marketing - Answer-The acting for creating, communicating, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. Exchange - Answer-The trade of things of value between a buyer and a seller so that each is better off after the trade. Diverse Elements Influencing marketing actions: Environmental forces: Social, Economic, Technological, Competitive, Regulatory. - Answer-F...

MKTG 181 Exam 2023 – Questions/Solutions

MKTG 181 Final Exam 2023 Questions with Correct Answers Product - Answer-A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value Consumer products - Answer-Products purchased by the ultimate consumer Business products - Answer-Also called B2B products or industrial products, are products organizations buy that assist in providing other products for resale 4 T...