Mktg 3213 modules 13 14 - Study guides, Class notes & Summaries

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MKTG 3213 Modules 13 & 14 Questions And Answers
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MKTG 3213 Modules 13 & 14 Questions And Answers What is the definition of the Marketing Environment? ANS The dynamic context within which firms operate What are the two key words in the definition of the Marketing Environment? ANS Dynamic; context What is defined as groups and organizations that can exert a direct influence on the firm's ability to accomplish its goals? ANS Immediate Environment Which of these is not an example of the Immediate Environment? ANS Technological Env...

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