Mktg 3340 flashcard - Study guides, Class notes & Summaries
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MKTG 3340 FLASHCARD (VERIFIED)
- Exam (elaborations) • 10 pages • 2024
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Alternative Growth Strategies: 
Marketing Penetration - increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions 
 
Alternative Growth Strategies: 
Market Development - sell existing products to new markets (demographic segments or geographic markets) focus on distribution 
 
Alternative Growth Strategies: 
Product Development - sell a new product to current markets (often brand extensions) 
ex: starbucks introduces new summer ...
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