Mktg 3410 exam 3 - Study guides, Class notes & Summaries

MKTG 3410 - Exam 3 MCvalue proposition - correct answer a short, clear, and simple statement of how and on what dimensions a product concept will deliver value to target market end-users product differentiation - correct answer the act of setting your product apart from competitors in ways that are meaningful to your target market differentiation attributes - correct answer 1. price 2. form 3. features 4. performance quality 5. conformance quality 6. durability 7. reliability 8. r...

MKTG 3410, Exam 3Characteristics of a strong salesperson - correct answer visual aids, samples, testimonials, demonstrations, humor Describe verbal tools used to strengthen sales persons presentation - correct answer word pictures, stories, humor...use a prop, make sure your story has a purpose, How is humor used in a salesperson's presentation - correct answer it puts everyone at ease. know your audience testimonial - correct answer statements written by satisfied users of product ...