Mktg 3600 final review - Study guides, Class notes & Summaries

MKTG 3600 Final Review UPDATED ACTUAL Questions and CORRECT Answers A person's consistent behaviors or responses to recurring situations is referred to as __________ - CORRECT ANSWER- personality The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction. What is this stage called? - CORRECT ANSWER- post-purchase behavior

MKTG 3600 Final Review UPDATED Questions and CORRECT Answers ___ is the set of actual and potential buyers of a product - CORRECT ANSWER- a market ___ is the set of benefits a company promises to deliver to its consumers to satisfy their needs. - CORRECT ANSWER- the value proposition According to the five-step model of the marketing process, a company needs to ___ before designing a customer-driven marketing strategy. - CORRECT ANSWER- understand the market place and customer needs ...