Mktg 415 graded a - Study guides, Class notes & Summaries
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MKTG 415 Graded A+
- Exam (elaborations) • 10 pages • 2024
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MKTG 415 Graded A+ Marketing Research- ️involves specification, gathering, analysis and interpretation of info to help management understand the environment, identify problems and opportunities and develop and evaluate courses of marketing action Why do it? ️Provide market intelligence Aid decision making Minimize risk Function of marketing research... ️link the consumer to the marketer by providing information that can be used in making marketing decisions Basic Research...
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