Mktg 4500 serviss - Study guides, Class notes & Summaries

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MKTG 4500 (Serviss) - Final Exam Questions with Correct Answers 2024/2025 With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content? - Correct Answer Automated boosting Single Post boosting To measure the success of your social media efforts, which Hootsuite product would you use? - Correct Answer Hootsuite Analytics After you've uploaded posts into Hootsuite's Bulk Composer, what's the best place to vet and preview those sche...

E-commerce sites should have - easy to follow navigation - good images of products - fast loading times - theme and approach that is appealing to target customers - shopping cart, search bar, sign in, all conveniently placed and easy to use - contact information - special offers - payment options clearly specified - store finder function of the site is for a multichannel retailer Roles of a website increase sales (commerce) and generate sales leads Increase awareness and knowledge abou...

Social media conversation and interaction between people online; includes information, photos, and videos Content is generated as a conversation, with all participants able to upload, discuss, edit, or rate Influencer marketing strategy to develop awareness of content Successful influencer marketing: - know your audience; find relevant influencers - set clear goals to measure success - identify success metrics Tips: - don't pay too much. Influencers expect direct payment today but understan...