Mktg 525 discussion - Samenvattingen en Aantekeningen

Compare and contrast upstream and downstream partners in a company's supply chain. Explain why value delivery network might be a better term to use than supply chain. Give an example in your answer.

MKTG 525 Week 6 Discussion

• What is a market offering? Give a recent example of a market offering that has satisfied your need or want. • How do customer relationship management and customer-perceived value affect customer satisfaction?

Why is finding and implementing the right pricing strategy critical to a company's success? Give an example of a product or service you think is priced well and why.

Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? Give an example in your answer.

Why have companies moved away from mass marketing and toward target marketing?