Mktg 635 exam - Study guides, Class notes & Summaries

MKTG 635 – EXAM QUESTIONS & ANSWERS 2023/2024 (T/F) An inward approach to marketing, that is, achieving profits through volume, emphasizes that what a company offers for sale is determined by the seller, not by the buyer - ANSWER-True (T/F) Core Competencies provide potential access to a wider variety of markets but can be easily imitated by competitors - ANSWER-False (T/F) Customer lifetime value (CLV) helps firms determine the amount of acqistion costs - ANSWER-True (T/F) Loyalty...