Mktg exam 2 - Study guides, Class notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

MKTG Exam 2 Questions and Answers Already Passed what are the two functions of a brand identify and differentiate waht are the two parts that make up a brand brand name and brand mark seeing a brand can cause consumers to automatically think of the attributes of the firm true a brand is confined to the physical name or logo associated with the firm false the real value of a brand lies in what the consumer thinks about the firm when the brand is seen the primary value of a brand for consumer...

MKTG Exam 2 Questions and Answers 100% Pass 2024 _____ are goods and services purchased for use either directly or indirectly in the production of other goods and services for resale. a. Impulse goods b. Shopping goods c. Business products d. Unsought products - Answer- Business products Goods and services purchased by the ultimate consumer for personal use are called _____ products. a. business b. primary c. consumer d. secondary - Answer- consumer The determination of whether pen...

MKTG Exam 2 Questions and Answers 100% Pass 2024 _____ are goods and services purchased for use either directly or indirectly in the production of other goods and services for resale. a. Impulse goods b. Shopping goods c. Business products d. Unsought products - Answer- Business products Goods and services purchased by the ultimate consumer for personal use are called _____ products. a. business b. primary c. consumer d. secondary - Answer- consumer The determination of whether pen...

MKTG exam 2 questions & answers 2023/2024 what are the two functions of a brand - ANSWER-identify and differentiate waht are the two parts that make up a brand - ANSWER-brand name and brand mark seeing a brand can cause consumers to automatically think of the attributes of the firm - ANSWER-true a brand is confined to the physical name or logo associated with the firm - ANSWER-false the real value of a brand lies in - ANSWER-what the consumer thinks about the firm when the brand...

MKTG Exam 2 Questions and Answers 100% Pass 2024 _____ are goods and services purchased for use either directly or indirectly in the production of other goods and services for resale. a. Impulse goods b. Shopping goods c. Business products d. Unsought products - Answer- Business products Goods and services purchased by the ultimate consumer for personal use are called _____ products. a. business b. primary c. consumer d. secondary - Answer- consumer The determination of whether pen...

MKTG 4500 HubSpot Content Marketing Exam 2024/2025...

Mktg Exam 2 Questions & Answers 2023/2024 This is dividing the total market into smaller segments - ANSWER-Segmentation This is selecting a certain segment to enter - ANSWER-Targeting Nations, regions, states, cities, neighborhoods, and climate are segments of what consumer market - ANSWER-Geographic Age, life cycle, gender, income, occupation, education, religion, ethnicity, organization are segments of what consumer market - ANSWER-Demographic Social class, lifestyle, personal...

MKTG EXAM 3340 EXAM 2 (5, 6, 7, 15) WITH COMPLETE SOLUTIONS 100% MKTG EXAM 3340 EXAM 2 (5, 6, 7, 15) WITH COMPLETE SOLUTIONS 100% MKTG EXAM 3340 EXAM 2 (5, 6, 7, 15) WITH COMPLETE SOLUTIONS 100%

Hubspot Inbound MKTG Exam 2024...