Mrkt 3001final exam - Samenvattingen en Aantekeningen

1. Question: Provided that a product satisfies customer needs, advertising can: 2. Question: A marketing audit: 3. Question: Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa, flours, vegetable oils, and protein products that are used in the manufacture of processed foods. ADM does not make products that are typically sold to final consumers; it makes business-to-business products. However, ADM is a major advertiser on news and public affairs programs that appea...