Mrkt396 oregon state - Study guides, Class notes & Summaries

A company is trying to determine if a new retail location should be opened or an online platform should be designed to increase overall sales. To answer this type of research question the company needs to engage in _____________. - ANSWER-Distribution research To verify that empirical findings from one culture also exist and behave similarly in another culture is referred to as ____________. - ANSWER-Culturally cross-validate Successful companies gather information for effective decisio...