Netemeyer Study guides, Class notes & Summaries
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C212 What are the factors and issues regarding consumer acceptance of the price of a produ
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C212 What are the factors and issues regarding consumer acceptance of the price of a produ C212 What are the factors and issues regarding consumer acceptance of the price of a product? Please use in-text citations and list references in APA format. Factors and Issues Regarding Consumer Acceptance of the Price of a Product Consumer acceptance of a product's price is influenced by several factors. These include: 1.Perceived Value: Consumers often associate price with quality. If they percei...
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