Pega data scientist - Study guides, Class notes & Summaries

Next-Best-Action - We have to take the best action - AI - Realtime decision - Right Action - Make an offer - Predictive Analytics (Large data) - Adaptive Analytics (Future) - Detect Patterns Customer Engagement - We need to be able for the right action, the right channel at the right moment Customer Engagement It enables companies to transition their marketing away from a traditional one-to-many campaign-driven approach Customer Engagement It allows to have consistentand relevant c...

MyCo, a telecommunications company, wants to implement one-to-one customer engagement using Pega Customer Decision Hub™. Which three of the following real-time channels can the company use to present Next-Best-Actions? (Choose Three) A.) SMS B.) Call center C.) Traditional television advertisements D.) Billboard on the company building E.) Retail store A.) SMS B.) Call center E.) Retail store Which statement best describes the goal of Next-Best-Action? A.) Ensure that the customer is...

Whats is a Strategy Canvas In Pega, business users visually design decision strategies on what is known as a strategy canvas. What is Decision Component A decision strategy comprises of building blocks called decision components, that can be added and connected components to implement the business requirements. They comprise a unit of reasoning. The sequence of these components determines wich proposition will be selected for a customer. What is the function of the arrow An arrow conn...

You want to engage business and IT resources to review the working models. What best practice helps accomplish this objectives? - ANSWER-Direct Capture Objective (DCO) Which two of the following are benefits of following Pega guardrails? - ANSWER-Guardrails help developers build applications that are easier to maintain and have fewer defects Guardrails help developers to track compliance with Pega best practices Dev Studio - ANSWER-Advanced Application Developer Admin Studio - ANSWE...

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