Pr 4351 exam one coman - Study guides, Class notes & Summaries
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PR 4351 Exam One - Coman| Questions with 100% Solutions/Verified Answers
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Public Relations - ANSWER The art and science of analyzing trends and predicting 
consequences, counseling leaders, implementing plans of action, serving organizations 
and its publics. 
Public Relations is NOT - ANSWER News conferences, press kits, press releases, or web 
sites. 
PR vs. Journalism - ANSWER PR is broader and more persuasive. Control vs. Credibility. 
PR vs. Advertising - ANSWER Control vs. Credibility vs. Cost. 
PR vs. Marketing - ANSWER Customer vs Consumer Oriented. 
Strategic...
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