Pr 4351 final exam ttu - Study guides, Class notes & Summaries
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PR 4351 FINAL EXAM TTU - COMAN| Questions with 100% Solutions/Verified Answers
- Exam (elaborations) • 13 pages • 2024
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Public Relations - ANSWER The art and science of analyzing trends and predicting 
consequences, counseling leaders, implementing plans of action, serving organizations and its 
publics. 
Public Relations is NOT - ANSWER News conferences, press kits, press releases, or web sites. 
PR vs. Journalism - ANSWER PR is broader and more persuasive. Control vs. Credibility. 
PR vs. Advertising - ANSWER Control vs. Credibility vs. Cost.
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