Pr 4380 - Study guides, Class notes & Summaries
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pr 4380 exam one (ch. 1, 2, 5, 8, 9)| Questions with 100% Solutions/Verified Answers
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Purpose of Research in Public Relations - ANSWER -Demonstrate effectiveness.
-Link outputs (tactics, such as a press release) to outcomes (behaviors campaign
wants to obtain).
-Develop better communication programs.
-Demonstrate an impact on business outcomes.
-Demonstrate cost effectiveness.
Exam (elaborations)
pr 4380 exam one (ch. 1, 2, 5, 8, 9)| Questions with 100% Solutions/Verified Answers
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Purpose of Research in Public Relations - ANSWER -Demonstrate effectiveness. -Link outputs (tactics, such as a press release) to outcomes (behaviors campaign wants to obtain). -Develop better communication programs. -Demonstrate an impact on business outcomes. -Demonstrate cost effectiveness.
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