Princ of marketing - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Princ of marketing? On this page you'll find 2 study documents about Princ of marketing.
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MNM3702 Marketing Research Study Notes.
- Exam (elaborations) • 60 pages • 2022
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MNM3702 Marketing Research 
Study Notes. 
STUDY UNIT 1: THE ROLE OF MARKETING RESEARCH IN THE DECISION-MAKING 
PROCESS 
The Need for Marketing Information 
Knowledge comes from information, which comes from data, which comes from marketing research. Marketing 
information is therefore crucial for organisations. Marketing research serves two important purposes, namely: 
• It provides the organisation with information about customer demand for products and services. 
• It gives customers the o...
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Marketing 331 Notes- Spencer
- Class notes • 20 pages • 2024
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- $7.99
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This document covers all of Dr. Spencer's classes for Marketing 331 at Anderson University. It will be incredible useful in studying for his in-depth quizzes and exams, as he does not provide any course materials.
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