Promotional budget - Study guides, Class notes & Summaries

Steven put down $10,000 toward a property's purchase price, financed the rest, and now has a cash flow of $2,800 after repairs and debt service. What's his ROI? a 21% b 26% c 28% d 32% - c 28% Return on investment or ROI = cash flow ÷ cash investment. $2,800 ÷ $10,000 = 28%. What's a legal agreement or promise made between two parties? a. A consideration b. A covenant c. A handshake d. A negotiation - b. A covenant A legal agreement or promise made between two parties is a covenant. W...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass c...

STCO 658 Final Exam 2024 Actual Questions and Answers Graded A has long been the cornerstone of brand-building efforts for many companies. Interactive media Mass-media advertising Online marketing Product placement Personal selling Which of the following statements is true of direct marketing? Traditionally, it has not been considered an element of the promotional mix. It is synonymous with direct mail. The rapid growth of the Internet is discouraging the gr...

IFSTA 7th Edition Block 1 Test Review, Questions & Answers (All Chapters)-What is the mission of the fire service? a. Completely eliminate the occurrence of fires in residential structures b. Protect personal and public property from fire and disrepair c. Save lives and protect property and the environment from fires and other hazardous situations d. Employ the all-hazard approach to providing community protection - c. Save lives and protect property and the environment from fires and othe...

Purdue MGMT 323 Exam 3 Ch. 15-18 100% Pass Marketing Channel Management refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers Supply Chain Management Another term for Marketing Channel Management Wholesalers firms that buy products from manufacturers and resell them to retailers; retailers sell products directly to consumers Virtual Marketing Program promotional strategy that encourages people to pass along a marketing message to ot...

IFSTA 7 Block 1 EXAM 160 QUSTIONS AND CORRECT ANSWERS 2023. 1. What is the mission of the fire service? a. Completely eliminate the occurrence of fires in residential structures b. Protect personal and public property from fire and disrepair c. Save lives and protect property and the environment from fires and other hazardous situations d. Employ the all-hazard approach to providing community protection: c. Save lives and protect property and the environment from fires and other hazardo...

WGU C201 Business Acumen Exam With 100% Correct Answers 2023. Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - Correct answerEvaluating results What is the result of a company increasing the delegation of authority and the span of control? - Correct answer-Increased number of direct reports per manager Which two key elements does an effective organization include? - Correct answerHuman ...

IFSTA 7th Edition Block 1 Test Review Questions with Approved Answers | Latest 2023/2024 What is the mission of the fire service? a. Completely eliminate the occurrence of fires in residential structures b. Protect personal and public property from fire and disrepair c. Save lives and protect property and the environment from fires and other hazardous situations d. Employ the all-hazard approach to providing community protection -- c. Save lives and protect property and the environment fr...

MKT 415 Final Verified Solutions Promotion Mix ️Carefully blended mix of promotion tools (Ads, Personal Selling, PR, Direct and Digital Marketing, Sales Promotion) Integrated Marketing Communication(IMC) ️Consistent clear and compelling company and brand messages. Advertising ️Produced for the Mass, fees paid for space or time. Strength: efficient means for reaching large number of people. Weakness: High costs, difficult to get feedback Public Relations (PR) ️Produced for t...