Pur 4801 test 1 - Study guides, Class notes & Summaries

PUR 4801 Test 1 Complete Questions And Correct Detailed Answers. Last document update:   ago

Strategy and planning - correct answer 1. Understanding thoroughly your organizations business operations, cultures, and goals 2.Learning as much as possible about the publics on which your client depends on for success 3. Putting that understanding and knowledge together to make a formal strategic plan Public relations process - correct answer 1. Research to define the problem or opportunity ...