Rmg 452 Study guides, Class notes & Summaries
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![RMG 452 FINAL EXAM WEEK 1-12 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED](/docpics/5293378/6642ea379f18c_5293378_121_171.jpeg)
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RMG 452 FINAL EXAM WEEK 1-12 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED
- Exam (elaborations) • 15 pages • 2024
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VM - Answer-establishes and maintains stores image in the customers mind 
VM is a part of what - Answer-promotional mix: advertising,marketing , events, personal selling 
VM includes - Answer-window/interior display, signage, store layout, presentation , lighting 
what are three basic elements of communication - Answer-1- sender 
2-message 
3- receiver 
Atmospherics is ... - Answer-the elements (such as lighting,sound and aromas) 
Atmospherics appeal to what - Answer-they appeal to ou 5 senses a...
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