Rtf 305 online test - Study guides, Class notes & Summaries

RTF 305 Online Test with Complete Solution Graded A+ Social Learning - Answer-Users model or imitate attitudes and behaviors observed in the media Multi-Step Flow - Answer-It is not simply that information circulates freely among people, but that certain opinion leaders in the community (perhaps a reverend, perhaps a prominent business woman) play a key role in the dissemination and assimilation of mass media messages and information. Genre - Answer-A basic definition of genre would be a ...

RTF 305 Chapter 1 Test with Correct Answers Narrowcasting - Answer-Targets media to specific segments of the audience (now based on lifestyle and user needs, individual preferences including purchasing and online behavior) Affordances - Answer-The technical features of communication channels that allow their users to perform useful functions Blog - Answer-Short for Web log, is a personal home page with commentary addressed to the web audience Interactive Media - Answer-Those where feed...