Sal 301 final - Study guides, Class notes & Summaries

SAL 301 Final Exam | Questions with 100% Correct Answers _______involves two-way, personal communication between salespeople and individual customers, either in person, by telephone, or through Web conferences A. Personal selling B. Public relations C. Telemarketing D. Integrated marketing communication E. Advertising Whom do members of a sales force typically represent? A. They represent the company to the customers B. A and C C. They represent the customers to the company D. They represent t...