Stukent expert session - Study guides, Class notes & Summaries

What is affiliate marketing, according to the presenter? A form of performance-based marketing What are affiliates? The people who refer potential buyers to your website Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen What role did the pizza place play in the example that the presenter gave? The merchant Which of the following is a popular commission model? CPA (Cost Per Acquisition) Wh...

Stukent Expert Session: The New Way of Email Marketing exam questions and answers

Which of the following is the correct hierarchy in Google Analytics? A) Account>Property>View B) Property>Account>View C) View>Property>Account D) Property>View>Account A) Account>Property>View Why would you want to exclude your internal traffic? A) You don't want employees to purchase from the company website. B) Customers come above employees in the visitor care framework. C) There is a danger of hostile employees logging into the company site and ...

What sits at the center of the digital landscape? website Owned media, paid media, and earned media are types of channels or platforms that help do what? drive traffic to the website Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:00 Full screen Informational, navigational, and transactional are three reasons people do what? use search Search speeds up the decision-making process, particularly when it comes t...

What is affiliate marketing, according to the presenter? A form of performance-based marketing What are affiliates? The people who refer potential buyers to your website 6 Ways to Show Appreciation for Your Child's Teacher 0:22 / 0:54 What role did the pizza place play in the example that the presenter gave? The merchant Which of the following is a popular commission model? CPA (Cost Per Acquisition) Which of the following types of affiliates are the most s...

1. Social listening is the process of monitoring digital media channels to devise a strategy that will better influence __________ Consumers 2. According to Tori, what does social listening allow you to do? d. All of the above 3. A great way to enter a conversation on Twitter would be: b. Monitor popular hashtags to see what your community is talking about. 4. According to Tori, what percentage of consumers rely on social media to inform their purchasing decisions? a. 74...

What are some of the problems Matt's clients talk about? -We need infographics -We need to be creating video -We need to be on all the social media What is the process of creating a visual snack pack? Infographic, infogram, 3 social media sizes, mini-motiongraphic Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Which is not a team mentioned in the video that should be getting involved to create bett...

How many emails were sent out per day in 2015? 205 billion Why are brands fully embracing email marketing? bc of high roi Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen True or False: Email marketing is used more to acquire customers, rather than retaining them. false Is email marketing starting to die or is it still growing? growing True or False: Mobile devices have made email market...

The kind of social media management that you will be doing depends heavily on which of the following factors? (Select all that apply) a. Your skill set b. The size of your team c. The maturity of the program d. The company's access to social media tools b. The size of your team c. The maturity of the program Which of the following is considered outbound content? (Select all that apply) a. Writing a blog post b. Putting up live Instagram stories c. Taking videos and editing t...

SEO stands for Search Engine Optimization Black-hat SEO is any practice that Search engines frown upon Brainpower Read More Nowadays, search engines determine a website's quality based on External links to the site, spelling and grammar on the site and search engine user's behaviour towards the web pages from the SERP A brand-new website should NOT choose target keyword phrases based on Current Ranking As compared to fat head keyword phrases, long tail keyword phras...