Test exam for mgt 6311 - Study guides, Class notes & Summaries

TEST EXAM FOR MGT 6311 Shift in marketing mix - CORRECT ANSWER-Reach, effectiveness, and efficiency goal of marketing - CORRECT ANSWER-to create a product/service that sells GOST hierarchy - CORRECT ANSWER-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - CORRECT ANSWER-Customer, competitors, collaborators, company, context Customer marketing model - CORRECT ANSWER-Awareness Interest/Engagement Acquisition Customer Segmentation Cu...

MGT 6311 Final Exam What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be inc...

MGT 6311 Final Exam Questions with 100% Correct Answers .___ hours of video are uploaded every minute on YouTube - ANSWER-300 ._____% of videos on Facebook are watched without sound - ANSWER-85% .__% of social media time takes place on mobile devices - ANSWER-80% .% online adults that use email, % use it every day - ANSWER-92%, 61% .3 media types - ANSWER-owned, earned, paid .A/B test is also known as a - ANSWER-split test .A/B Testing - ANSWER-This is the process of compari...

MGT 6311 Final Exam | 100% Correct | Verified | 2024 Version What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ad...

MGT 6311 - Final Exam Test With Solutions Graded A+ Youtube Stats - answer- First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - answer- Explainers - Product Demos - How-Tos - Testimonials Video Stats - answer>4/5 Twitter users watch video content on Twitter 10billion vi...