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Thm marketing exam 1 Study guides, Class notes & Summaries

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THM Marketing Exam #1 2023 with 100% correct answers

  • THM Marketing Exam #1 2023 with 100% correct answers

  • Exam (elaborations) • 7 pages • 2023
  • Available in package deal
    • What is marketing? the integration of elements to determine the NATURE OF CONSUMER DEMAND then to DEVELOP, PROMOTE, & DELIVER products/services to satisfy demand What is the twofold purpose of marketing? to create and keep a customer How does the twofold purpose work? by using promotions or discounts How do we solve customer problems? we think of goods and services as solutions What does the trade-off model represent? the monetary exchange to get a solution: with...
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