Ugba 105 final terms ed - Study guides, Class notes & Summaries

Scarcity - ️️Things that are hard to obtain are viewed as more valuable. We use availability as a cue, less = better. We don't want to miss out on an opportunity (FOMO). Difficulty (including price) as a heuristic value signal We want what we may not be able to get reactance Often overlaps with social proof (if everyone doing it it must be good) Ex: only 3 items left, expires today, limited edition Before negotiation - ️️-Be prepared mentally by having done your homework. -Dete...