Aceyourscores

associated services/augmented product - Additional services or features that enhance the core product brand associations - Mental links between a brand and its attributes or benefits brand awareness - Extent to which consumers are familiar with a brand brand dilution - Weakening of a brand through unsuccessful brand extensions brand equity - Value and strength of a brand in the marketplace brand extension - Using an existing brand name for a new product category brand licensing...

Product/market expansion grid - a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification market penetration - company growth by increasing sales of current products to current market segments without changing the product market development - company growth by identifying and developing new market segments for current company products product development - A strategy for company growth b...

Marketing - is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The Marketing Process - In the first four steps of ______________________________, companies work to understand consumers, create customer value, and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value. marketing myopia - Many sellers make the mistake of paying ...

What psychosocial correlates are noted with seizures? - 1. Stress is associated with chronic illness (e.g., loss of control, low self esteem, life restrictions, increased dependency) 2. Family factors are associated with lower cognitive outcomes (e.g., negative reactions, lower SES, divorce, parental control/dependency) 3. Higher risk of psychopathology (e.g., depression and anxiety) What background information is necessary for assessments? - 1) Developmental and Family History 2) Medical ...

Perception is a __________ phenomenon. - psychological __________ is the process of changing one form of energy to another. - Transduction A nerve is a bundle of cell _______ - Axons As I have aged I have lost the ability to focus on objects that are close to me due a loss of flexibility in my ______ - lens The neurons that carry the signal from eye to brain are called _______ cells. - ganglion Bipolar cells are found in what part of the eye? - retina The stimulus for vision is...

Perception is a __________ phenomenon. - psychological __________ is the process of changing one form of energy to another. - Transduction A nerve is a bundle of cell _______ - Axons As I have aged I have lost the ability to focus on objects that are close to me due a loss of flexibility in my ______ - lens The neurons that carry the signal from eye to brain are called _______ cells. - ganglion Bipolar cells are found in what part of the eye? - retina The stimulus for vision is...

The Scientist-Practitioner Model - "the boulder model", developed in 1949 to create a standard for psychological schooling The Scholar-Practitioner Model - "the vail model", developed in 1973 to create a program for specifically applied schooling such as counseling, assessment, etc. that does not involve research The Clinical Science Model - developed in 1991 to create a program where schooling is first based on scientific psychology, more statistics, research, etc. efficacy - the s...

Overt vs covert attention - Overt Attention is attention with the direct use of a sense organ. - It's turning your head or moving your eyes. Covert Attention is attention without looking - seeing something with your peripheral Ponser's Pre-cueing Experiment - An experiment that proved that attention can enhance the processing of a stimulus. - person had to stare at the center and respond to pointing arrows. when attention was to the right and the arrow pointed to the right, they respo...

What are the seven steps of the perceptual process? - Distal stimulus Creation of proximal stimulus Receptor processes Neural processing Perception Recognition Action Knowledge Distal stimulus - In perception, it is the actual object or event out there in the world, as opposed to its perceived image. Creation of proximal stimulus - Includes the principle of transformation (stimulus being transformed between environment and perception) and the principle of representation (Perceptio...

In North Carolina, the pre-licensing education requirement for mortgage loan originators is: - 24 hours Illegal appraisal practices include all but one of the following: - Asking an appraiser to consider additional appropriate factors In North Carolina, decisions on licensing applications are made by: - The Commissioner of Banks A lender intends to make a loan in the amount of $100,000 that is secured by a first mortgage. The loan is not a high-cost mortgage. What is the maximum amount ...