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Communication the process of sending and receiving messages/information pyramid of communication societal: w society, large mass audience institutional: large organizations/instit group: ppl w high group iden interpersonal: 2+ ppl intrapersonal: with self theories of communication goals find its meaning and function to provide explanation - predicting communication and its consequencestheory statement(s) about reality to explain or predict relationships/phenomena Transmission Model of Co...

Mass Media Effect A change in an outcome within a person or social entity that is due to mass media influence following exposures to a mass media message or series of messages. Six types of Media Effects Cognition, Attitudes, Beliefs, Affects, Physiology, and Behavior 3 Effects of Violent Content Aggressor, Fear of Victimization, and Desensitization The Aggressor Effect The individual becomes more aggressive after being exposed through cognition or actually behavior. a. Men are more likely...

Cultivation Theory a. what is cultivation theory(by george gerben) -they believe that media exposure shapes perceptions and is a stable part of lifestyle -media is the main storyteller of our culture -*violence* is the principle message in all programming b. Iceberg analogy -just like an iceberg the media *is always in motion* heavy vs light viewers light viewers -less than 2 hours heavy viewers or *televison types* -more than 4 hours -faster to respond to questions -have cognitive men...

1-02: What paradigm underlies "computational science"? The digital revolution 1-02: Which is true about the world's info storage capacity? In the late 1980's, < 1% of all technologically stored info was digital, and now > 99% is digital 1-02: If we would take 5ZB of info and store it in books, how far would the pile reach? Many times from the Earth to the Sun 1-02: What does it mean that the amount of technologically stored information "doubles" every 2-3 years? Each 2-3 years,...

What are the characteristics of digitalization? -Digital footprint -Timeless Time -Death of Distance -Poly-directionality -Network structure -Network externalities -Economies of scale -Media richness selection -Exposure selection -Algorithmification: A.I What is the digital footprint? -Storage and computation convergence -Examples: Google location tracker, video of amazing mind reader who was able to find out private information about people through the internet, recording everything...

Health "State of complete physical, mental, and social well-being; not merely the absence of disease" (World Health Organization, 1948) Not simply the opposite of being sick, broader than that Communication "The process of understanding and sharing meaning" (Pearson and Nelson, 1991) Previous experiences shape later experiences, involves personal goals, is interdependent (mutual influence), shared meaning Health Communication The way we seek, process, and share health information." (...

Why is communication important? Essential to your personal and professional success Nature of Communication Unavoidable Strategic Relational Instrumental Identity management How we desire to present ourselves How is communication irreversible? Once, we said it, we said it How is communication a process? A message isn't sent or received in isolation What is the basic communication model? Interaction modelWhat does the interaction model include? Sender, channel, noise, feedback Sender pe...

active listening a person's willingness and ability to hear and understand channel the means by which a message is communicated; a type of pathway cognitive complexity ability to consider a variety of explanations and understand a given situation in multiple ways communication competence the ability to communicate in ways that are effective and appropriate in a given situation content dimension Consists of the literal information being communicated by the message ex: "The printers out o...

Rhetoric of Aristotle Ethos, Pathos, Logos Ethos Power that comes form the credibility of the speaker -good sense: intellectual knowledge about material they are presenting -good moral character: honest and trustworthy -goodwill: social: speaker represents and cares about the listeners Logos *logical or rational appeal of the message itself, including its content, structure, and style *the power of the message itself, contributes to the effectiveness of persuasion Pathos *emotional appea...

What class of fire burns Wood, plastic, rags, rubber, and paper. Class A What class of fire burns Flammable liquids, such as grease, gasoline, oil, oil-based paints, and thinners. Class B What class of fire is In or near electrical equipment such as appliances, motors, switchboards, and electrical wiring. Class C What class of fire has Combustible metals mainly found in factories, such as powdered aluminum and magnesium. Class D