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Marketo Exam - Admin & Operational Questions and Answers with 100% Correct Solutions
Marketo Exam - Admin & Operational Questions and 
Answers with 100% Correct Solutions 
You need to comply with US spam legislation. Which of the following subscription management 
approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - a. Opt-out 
You need to comply with Canadian spam legislation. Which of the following subscription 
management approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - b. Opt-in 
You need to comply with European...
- Exam (elaborations)
- • 9 pages •
Marketo Exam - Admin & Operational Questions and 
Answers with 100% Correct Solutions 
You need to comply with US spam legislation. Which of the following subscription management 
approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - a. Opt-out 
You need to comply with Canadian spam legislation. Which of the following subscription 
management approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - b. Opt-in 
You need to comply with European...
Marketo Certified Professional Exam Questions and Questions and Answers Rated A+
Marketo Certified Professional Exam Questions 
and Questions and Answers Rated A+ 
Trigger - an activity in a smart campaign that occurs when a web page is visited or a form is 
filled out. 
Trigger Campaign - A smart campaign that contains at least one trigger in its smart list. 
Unsubscribed - A field that indicates whether a person has opted out of marketing emails. 
When true, these people still receive operational emails. 
Unused Local Asset - An asset living at the program level that is ...
- Exam (elaborations)
- • 10 pages •
Marketo Certified Professional Exam Questions 
and Questions and Answers Rated A+ 
Trigger - an activity in a smart campaign that occurs when a web page is visited or a form is 
filled out. 
Trigger Campaign - A smart campaign that contains at least one trigger in its smart list. 
Unsubscribed - A field that indicates whether a person has opted out of marketing emails. 
When true, these people still receive operational emails. 
Unused Local Asset - An asset living at the program level that is ...
Marketo Certified Expert Questions and Answers | Already Passed
Marketo Certified Expert Questions and Answers 
| Already Passed 
If you want to employ both an overall score and a behavior score in a smart campaign, what 
action should you take - Create separate flow actions 
Which of the following is not true about changing the value of a tag - Tag values can only be 
changed when not in use 
A smart campaign consists of which of the following elements - Smart List, Flow, Schedule 
Tracking known user activity across multiple domains - is possible if the ...
- Exam (elaborations)
- • 18 pages •
Marketo Certified Expert Questions and Answers 
| Already Passed 
If you want to employ both an overall score and a behavior score in a smart campaign, what 
action should you take - Create separate flow actions 
Which of the following is not true about changing the value of a tag - Tag values can only be 
changed when not in use 
A smart campaign consists of which of the following elements - Smart List, Flow, Schedule 
Tracking known user activity across multiple domains - is possible if the ...
Marketo Certified Expert Practice Questions and Questions and Answers Rated A+
Marketo Certified Expert Practice Questions and 
Questions and Answers Rated A+ 
on Marketo servers - Where are Marketo landing pages hosted? 
Forms, rectangles, images - What items do landing pages contain? 
TRUE - TRUE or FALSE 
For best deliverability, emails should use tables for layout instead of CSS. 
FALSE: It's not recommended - TRUE or FALSE 
It's recommended to repeat your site navigation in a Marketo Landing page. 
Details from hidden fields on a form - What does the URL builder al...
- Exam (elaborations)
- • 18 pages •
Marketo Certified Expert Practice Questions and 
Questions and Answers Rated A+ 
on Marketo servers - Where are Marketo landing pages hosted? 
Forms, rectangles, images - What items do landing pages contain? 
TRUE - TRUE or FALSE 
For best deliverability, emails should use tables for layout instead of CSS. 
FALSE: It's not recommended - TRUE or FALSE 
It's recommended to repeat your site navigation in a Marketo Landing page. 
Details from hidden fields on a form - What does the URL builder al...
Marketo Certified Expert Practice Questions and Answers Rated A+
Marketo Certified Expert Practice Questions and 
Answers Rated A+ 
on Marketo servers - Where are Marketo landing pages hosted? 
Forms, rectangles, images - What items do landing pages contain? 
TRUE - TRUE or FALSE 
For best deliverability, emails should use tables for layout instead of CSS. 
FALSE: It's not recommended - TRUE or FALSE 
It's recommended to repeat your site navigation in a Marketo Landing page. 
Details from hidden fields on a form - What does the URL builder allow you to cap...
- Exam (elaborations)
- • 17 pages •
Marketo Certified Expert Practice Questions and 
Answers Rated A+ 
on Marketo servers - Where are Marketo landing pages hosted? 
Forms, rectangles, images - What items do landing pages contain? 
TRUE - TRUE or FALSE 
For best deliverability, emails should use tables for layout instead of CSS. 
FALSE: It's not recommended - TRUE or FALSE 
It's recommended to repeat your site navigation in a Marketo Landing page. 
Details from hidden fields on a form - What does the URL builder allow you to cap...
Marketo Certified Expert Latest Updated 2024 Questions and Answers | Already Passed
Marketo Certified Expert Latest Updated 2024 
Questions and Answers | Already Passed 
You need to comply with US spam legislation. Which of the following subscription management 
approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - a. Opt-out 
You need to comply with Canadian spam legislation. Which of the following subscription 
management approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - b. Opt-in 
You need to comply with European s...
- Exam (elaborations)
- • 38 pages •
Marketo Certified Expert Latest Updated 2024 
Questions and Answers | Already Passed 
You need to comply with US spam legislation. Which of the following subscription management 
approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - a. Opt-out 
You need to comply with Canadian spam legislation. Which of the following subscription 
management approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - b. Opt-in 
You need to comply with European s...
Marketo Certified Expert Exam Sample Questions | 100% Pass
Marketo Certified Expert Exam Sample 
Questions | 100% Pass 
In the Marketo Forms 2.0 editor, which function does Mask Input provide? - Enforces a 
specific format for the field 
You have three mandatory fields that you want to always show on your form and five additional 
fields you want to ask over time. If you want to have a total of five fields visible to the user, 
which option should you choose for progressive profiling? - Number of blank fields = 2 
Deleting a list - Does not delete t...
- Exam (elaborations)
- • 2 pages •
Marketo Certified Expert Exam Sample 
Questions | 100% Pass 
In the Marketo Forms 2.0 editor, which function does Mask Input provide? - Enforces a 
specific format for the field 
You have three mandatory fields that you want to always show on your form and five additional 
fields you want to ask over time. If you want to have a total of five fields visible to the user, 
which option should you choose for progressive profiling? - Number of blank fields = 2 
Deleting a list - Does not delete t...
Marketo Certified Expert Exam Questions and Answers | Already Passed
Marketo Certified Expert Exam Questions and 
Answers | Already Passed 
What type of Marketo Program is used for one-off email sends? - Email Program, Email 
Send Channel 
What type of Marketo Program is used to send emails on a recurring basis? - Engagement 
Program, Nurture Channel 
What 5 methods can you use to add Leads to a Program - 1. Lead fills out a form on a 
landing page in the program 
2. Import members into the program from a CSV 
3. Leverage the Program Status flow step
- Exam (elaborations)
- • 2 pages •
Marketo Certified Expert Exam Questions and 
Answers | Already Passed 
What type of Marketo Program is used for one-off email sends? - Email Program, Email 
Send Channel 
What type of Marketo Program is used to send emails on a recurring basis? - Engagement 
Program, Nurture Channel 
What 5 methods can you use to add Leads to a Program - 1. Lead fills out a form on a 
landing page in the program 
2. Import members into the program from a CSV 
3. Leverage the Program Status flow step
Marketo Certified Expert Certification (SF) Questions and Answers with 100% Correct Solutions
Marketo Certified Expert Certification (SF) Questions 
and Answers with 100% Correct Solutions 
Which two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program status with success. The marketer now 
wants to run a program performance report to find the cost per s...
- Exam (elaborations)
- • 88 pages •
Marketo Certified Expert Certification (SF) Questions 
and Answers with 100% Correct Solutions 
Which two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program status with success. The marketer now 
wants to run a program performance report to find the cost per s...
Marketo Certified Expert Certification Test and Questions and Answers Graded A+
Marketo Certified Expert Certification Test and 
Questions and Answers Graded A+ 
Which two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program status with success. The marketer now 
wants to run a program performance report to find the cost per success for the...
- Exam (elaborations)
- • 41 pages •
Marketo Certified Expert Certification Test and 
Questions and Answers Graded A+ 
Which two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program status with success. The marketer now 
wants to run a program performance report to find the cost per success for the...