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Marketo Certified Associate (MCA) Questions and Answers | Top Grade A+
Marketo Certified Associate (MCA) Questions and 
Answers | Top Grade A+ 
Marketing automation platforms do NOT have which functionality? - Host your organization's 
website 
Marketing automation platforms do NOT have which functionality? - Host your organization's 
website 
Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, 
Segment your database 
Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, 
Segme...
- Exam (elaborations)
- • 51 pages •
Marketo Certified Associate (MCA) Questions and 
Answers | Top Grade A+ 
Marketing automation platforms do NOT have which functionality? - Host your organization's 
website 
Marketing automation platforms do NOT have which functionality? - Host your organization's 
website 
Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, 
Segment your database 
Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, 
Segme...
Marketo Certified Associate Exam 2024 Questions and Answers | Already Passed
Marketo Certified Associate Exam 2024 Questions and 
Answers | Already Passed 
Marketing automation technology - Streamlines, automates, and measures marketing tasks 
and workflows 
Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads 
through their buyer journey 
Lead nurturing - The process of collecting, qualifying, and interacting with people 
throughout the buying process 
Marketo's engagement hub allows you to capture what you learn about your cus...
- Exam (elaborations)
- • 11 pages •
Marketo Certified Associate Exam 2024 Questions and 
Answers | Already Passed 
Marketing automation technology - Streamlines, automates, and measures marketing tasks 
and workflows 
Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads 
through their buyer journey 
Lead nurturing - The process of collecting, qualifying, and interacting with people 
throughout the buying process 
Marketo's engagement hub allows you to capture what you learn about your cus...
Marketo Certified Associate Exam 2024 Questions and Answers | Already Passed
Marketo Certified Associate Exam 2024 Questions and 
Answers | Already Passed 
A method of testing a control sample against other versions in which a single element varies - 
A/B Testing 
A message that is returned to the sender because ti was not delivered - Bounce 
Any marketing program to be tracked in S or Marketo - Campaign 
The type of marketing activity associated with a Program - Channel 
A visual display of a company's performance metrics based on one or more custom reports - 
Dashboa...
- Exam (elaborations)
- • 12 pages •
Marketo Certified Associate Exam 2024 Questions and 
Answers | Already Passed 
A method of testing a control sample against other versions in which a single element varies - 
A/B Testing 
A message that is returned to the sender because ti was not delivered - Bounce 
Any marketing program to be tracked in S or Marketo - Campaign 
The type of marketing activity associated with a Program - Channel 
A visual display of a company's performance metrics based on one or more custom reports - 
Dashboa...
Marketo Certified Associate 2.0 (MCA Study Guide) Rated A+
Marketo Certified Associate 2.0 (MCA Study 
Guide) Rated A+ 
Flow: Add to List - This flow step is used to add people to lists. 
Flow: Append Data to a Field - you can add data such as Dan is interested in Waffle Makers 
with this flow step 
Flow: Call Webhook - Let you interact with third party services. Send/receive information by 
calling a this in a smart campaign flow. 
Flow: Change Person Partition - If you are using separate spaces, you will want to build 
smart campaigns to move peop...
- Exam (elaborations)
- • 8 pages •
Marketo Certified Associate 2.0 (MCA Study 
Guide) Rated A+ 
Flow: Add to List - This flow step is used to add people to lists. 
Flow: Append Data to a Field - you can add data such as Dan is interested in Waffle Makers 
with this flow step 
Flow: Call Webhook - Let you interact with third party services. Send/receive information by 
calling a this in a smart campaign flow. 
Flow: Change Person Partition - If you are using separate spaces, you will want to build 
smart campaigns to move peop...
Marketo Certification Exam Questions and Answers Rated A+
Marketo Certification Exam Questions and 
Answers Rated A+ 
How to block field updates from untrusted sources in a list import - Admin>Field 
Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted 
Source>Apply 
What is blocking field updates important for? - -preventing people's information from being 
overwritten 
-preventing changes to standardized values 
-importing lists from an untrusted source 
Do you need admin rights to create custom...
- Exam (elaborations)
- • 14 pages •
Marketo Certification Exam Questions and 
Answers Rated A+ 
How to block field updates from untrusted sources in a list import - Admin>Field 
Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted 
Source>Apply 
What is blocking field updates important for? - -preventing people's information from being 
overwritten 
-preventing changes to standardized values 
-importing lists from an untrusted source 
Do you need admin rights to create custom...
Marketo Certification Associate (MCA) exam Questions and Answers Rated A+
Marketo Certification Associate (MCA) exam 
Questions and Answers Rated A+ 
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of your visitors are most likely to make a purchase 
B. To collect data about your prospects 
C. To give away more information 
D....
- Exam (elaborations)
- • 4 pages •
Marketo Certification Associate (MCA) exam 
Questions and Answers Rated A+ 
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of your visitors are most likely to make a purchase 
B. To collect data about your prospects 
C. To give away more information 
D....
Marketo Certification Associate (MCA) exam Questions and Answers Rated A+
Marketo Certification Associate (MCA) exam 
Questions and Answers Rated A+ 
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of your visitors are most likely to make a purchase 
B. To collect data about your prospects 
C. To give away more information 
D....
- Exam (elaborations)
- • 16 pages •
Marketo Certification Associate (MCA) exam 
Questions and Answers Rated A+ 
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of your visitors are most likely to make a purchase 
B. To collect data about your prospects 
C. To give away more information 
D....
Marketo Certification Associate (MCA) exam Questions and Answers | Top Rated
Marketo Certification Associate (MCA) exam 
Questions and Answers | Top Rated 
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of your visitors are most likely to make a purchase 
B. To collect data about your prospects 
C. To give away more information...
- Exam (elaborations)
- • 21 pages •
Marketo Certification Associate (MCA) exam 
Questions and Answers | Top Rated 
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of your visitors are most likely to make a purchase 
B. To collect data about your prospects 
C. To give away more information...
Marketo Certification Associate (MCA) exam January 2024 Questions and Answers | Already Passed
Marketo Certification Associate (MCA) exam January 
2024 Questions and Answers | Already Passed 
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of your visitors are most likely to make a purchase 
B. To collect data about your prospects 
C. To give awa...
- Exam (elaborations)
- • 18 pages •
Marketo Certification Associate (MCA) exam January 
2024 Questions and Answers | Already Passed 
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of your visitors are most likely to make a purchase 
B. To collect data about your prospects 
C. To give awa...
Marketo AD0-E558 Questions and Answers With Verified Solutions
Marketo AD0-E558 Questions and Answers With 
Verified Solutions 
Trying to run a campaign to change all state data values to empty. Which input in the flow would 
work? 
A. [[NULL]] 
B. NULL 
C. leave blank - B 
Sara is making Segmentations, what should she remember as true? Choose Two. 
A. Segmentations and Smart Lists are the same. 
B. Can create up to 150 segments using standard fields 
C. A person will qualify for the first matching segment in the order defined. 
D. You can sort by Segmen...
- Exam (elaborations)
- • 21 pages •
Marketo AD0-E558 Questions and Answers With 
Verified Solutions 
Trying to run a campaign to change all state data values to empty. Which input in the flow would 
work? 
A. [[NULL]] 
B. NULL 
C. leave blank - B 
Sara is making Segmentations, what should she remember as true? Choose Two. 
A. Segmentations and Smart Lists are the same. 
B. Can create up to 150 segments using standard fields 
C. A person will qualify for the first matching segment in the order defined. 
D. You can sort by Segmen...