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Brand Management Glossery
A compact summary of the main terms / concepts per chapter complemented by the main studies and their findings per chapter. Focused on key terms (not all terms!)
- Summary
- • 9 pages •
A compact summary of the main terms / concepts per chapter complemented by the main studies and their findings per chapter. Focused on key terms (not all terms!)
Strategic Management of Technology session 2-10
Self-made summary of sessions 2-10 in given in 2023, written in English. Uses examples and explanation given in class by the prof himself. Explains important definitions and discusses almost all concepts talked about in the slides. I haven't used it myself yet, because the exam is in January.
- Summary
- • 40 pages •
Self-made summary of sessions 2-10 in given in 2023, written in English. Uses examples and explanation given in class by the prof himself. Explains important definitions and discusses almost all concepts talked about in the slides. I haven't used it myself yet, because the exam is in January.