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Retail Marketing

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Assess the extent to which the retail mix provides a basis for sustainable competitive advantage Evaluate the challenges to continued international growth that will be faced by your chosen retailer. Consider, for example, PEST factors, the competitive context, growth objectives, growth strategy, market selection and entry methods, emerging retailing trends.

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  • Essay
  •  • 16 pages • 
  • by Intellect1989 • 
  • uploaded  28-06-2021
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