Liamxavier

Multivariate Data Analysis - -Research that involves three or more, or that is concerned with underlying dimensions among multiple variables, will involve multivariate statistical analysis. -Variate - -A mathematical way in which a set of variables can be represented with one equation. A linear combination of variables, each contributing to the overall meaning of the variate based upon an empirically derived weight. -Dependence techniques - -Explain or predict one or more dependent...

Behavior - -all observable processes by which an animal responds to perceived changes in the internal state of its body or in the external worl -ethology - -the study of the immediate causes and the evolutionary causes of behavior -behavioral ecology - -the study of relationships btwn the behavior of an animal species and its abiotic and biotic environment -sociobiology - -the study of biological basis of social behavior, particularly the selective value of different social systems -...

Marketing - -An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders -Marketing Mix - -Product, Price, Place, Promotion -Four P's - -Product, Price, Place, Promotion -Triple Bottom Line - -A business strategy that includes social, economic, and environmental criteria. -Societal Marketing Concept - -a management philosophy that ma...

Consumer Behavior - -The study of individuals, groups, or organizations and processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impact that these processes have on the consumer and society. -Value = - -Total Benefits/Total Cost -Applications of Consumer Behavior - -1. Marketing Strategy 2. Regulatory Policy 3. Social Marketing 4. Informed Individuals -Regulatory Policy - -Various regulatory bodies develop, int...

What are the four major uses of applications of an understanding of consumer behavior? - -Marketing Strategy, Regulatory Policy, Social Marketing, Informed Individuals -What is involved in the company analysis phase of market analysis in figure 1-1? - -The firm must understand its ability to meet evolving customer needs better than the competition. This involves evaluating all aspects of the firm ranging from its financial condition to its general management skills to its reputation. This wil...

It is important for consumer researchers to understand the nature and power of attitudes. - -An attitude is a predisposition to evaluate an object or product positively or negatively. We form attitudes toward products and services, and these attitudes often determine whether we will purchase or not. Three components make up an attitude: beliefs, affect, and behavioral intentions. Attitude researchers traditionally assumed that we learn attitudes in a fixed sequence: First we form beliefs (cogn...

Discuss the two levels and the two dimensions of the environment. Provide examples of each. - -2 Levels: 1) Macro: large-scale, environmental factors -economic conditions - politics -landscape 2) Micro: social aspects and immediate surroundings. -people in your family - a particular salesperson - a clean store 2 Dimensions 1) Social Environment: social interactions -two types of social interaction: -direct social interaction: someone talking to a sales-representative about w...

consumer behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units [over time]. -offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers. -"Totality of decisions..." - -Whether What Why How When Where How much/ How often/ How long -"about the consumption..." - -Acquisition Usage ...

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important ...

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important ...