Liamxavier

consumer behavior - -the totality of consumers' decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decision making (overtime) -offering - -a product, service, activity, experience or idea offered by a marketing organization to consumers -what does consumer behavior reflect? - --the totality of decisions about -the acquisition, usage and disposition -of an offering (goods, services, time and ideas) -by decision-makers -ove...

Consumer Behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and dispositions of goods, services, time, and ideas by human decision making units (over time) - CB also studies how consumers make decisions about personal finances -Offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers -Acquisition - -The process by which a consumer comes to own an offering - Includes other ways of obtaining...

Consumer behavior - -set of value-seeking activities that take place as people go about addressing their real needs -Consumption - -Process by which consumers use goods, services, or ideas and transform the experience into value -Consumer orientation - -way of doing business in which the actions and decision making prioritize consumer value and satisfaction -Market Orientation - -organizational culture that embodies the importance of creating value for customers among all employees -...

How is marketing research defined? What are the key elements of this definition? - -Marketing research is the process of gathering and interpreting data for use in developing, implementing, and monitoring the firm's marketing plans. Its key elements are the product or service, its price, its placement or the channels in which it is distributed, its promotion, the tangible elements at the point of contact, and the processes and people involved in making the exchange or delivering the service. ...

The Four Basic Areas of Finance are: - -1. Corporate Finance 2. Investments 3. Financial Markets and Institutions 4. International Finance -What is the focus of corporate finance (3 basic issues)? - -1. What long-term investments should a firm take on? 2. Where will you get the long-term financing to pay for your investment? 3. How will you manage your everyday financial activities such as collecting from customers and paying suppliers? -Capital Budgeting - -The process of planning an...

Three Traditional Fields of Finance - -1. Money and Banking 2. Investments 3. Financial Management -Financial Manager's Decisions - -1. Capital budgeting decisions 2. Financing decisions 3. Working capital management decisions -1. Capital budgeting decisions - -Identifying the productive assets the firms should buy -2. Financing decisions - -Determining how the firm should finance or pay for assets -3. Working capital management decisions - -Deterring how day-to-day financial ma...

Assests - -what the company owns(resources of a company): cash accounts receivable land equipment patent rights -Liabilities - -what the company owes: notes payable accounts payable salaries payable long-term debt -General areas of accounting the course relates too: - -financial statement preparation and reporting financial statement auditing and compliance loosely relates to: internal controls auditing and compliance -financial accountant - -hired by a firm to prepare financ...

Income Sources - -1. Earned - Wages (Most Taxed) 2. Portfolio - Stocks/Bonds 3. Passive - Real Estate (Least Taxed) -Real Estate Types - -1. Owner Occupancy - Live in (Less Risk) 2. Investment - Income 3. Speculation - Appreciation (More Risk) -Appraisal Profession - -1. The Appraisal Foundation (TAF) 2. Appraisal Qualifications Board (AQB) 3. Appraisal Standards Board (ASB) -Professional Designations of Appraisers - -MAI - Commercial SRA - Residential AI-GRS - Appraisal Revi...

Capital Structure - -The combination of debt and equity used to finance a company's assets and operations. Debt comes in the form of bond issues or loans, while equity may come in the form of common stock, preferred stock, or retained earnings. When analysts refer to capital structure, they are most likely referring to a firm's debt-to-equity (D/E) ratio, which provides insight into how risky a company's borrowing practices are. Usually, a company that is heavily financed by debt has a...

Jade wants to buy a $200,000 term life insurance policy. She is 34 years old. Using the premium table, what is her annual premium for a 10 year policy? - -B. $1,202 -Sherita, age 37, wants to pay no more than $750 a year in life insurance. If the annual life insurance premium rate (per $1000 of face value) is $3.96, what is the largest 15-year term policy she can buy without spending more than $750 annually? - -A. $189,000 -Angelo, age 40, is comparing the premium for a $125,000 whole life...