Mastersgrade

Books - ANSWER1. The most specialized mass medium 2. Most varied in content 3. Most long-term power and influence Functions of Books - ANSWERUsed to communicate our most important thoughts, present new ideas, stimulate change, and educate Convenient for... - ANSWER1. Storage 2. Retrieval 3. Individual consumption History of Books - ANSWER1. Originated around 2400 B.C. 2. Started as clay tablets, but include several forms such as papyrus, parchment, scrolls, and codex 3. Important ...

traditional tabloid advocacy entertainment - ANSWEREntman's four categories of journalism standards accuracy balance holding government accountable advertising - ANSWERways to distinguish categories standards - ANSWERrelying on people with basis to be believed accuracy - ANSWERno mistakes balance - ANSWERequivalent treatment to contending sides of dispute holding government accountable - ANSWERdem watchdog separation of news from editorial advertising - ANSWERdegree to...

THREE APPROACHES TO COMMUNICATION RESEARCH AT UCSD - ANSWERINTERPRETIVE STUDIES SOCIAL FORMATIONS SITUATED PRACTICES SITUATED PRACTICES - ANSWERStudying how humans make and share meaning through interaction with each other, their technologies, and their environment. Media materially shape human agency, including how and what we can communicate INTERPRETATIVE STRATEGIES - ANSWERAnalyzing the ways that different cultural texts encode patterns of meanings and how these are commu...

20th century: age of mass communication - ANSWERinvention of electronic mass media radio, television, internet 21st century: always connected to mass media - ANSWERmedia activities consume more than 1/3 of the average american's day - mass media is the primary activity while other activities are secondary functions of mass media - ANSWER- content vs. medium - manifest vs. latent - societal function -> 6 points content functions - ANSWERfunctions tied to content: newspapers - p...

UCLA Comm 10 Final :) You can do it Questions And Answers 100% Updated!!

20th Century - ANSWERGreatest boom Invention of digital medias (wake up to clock radio, watch netflix etc.) "massiest of mass media is TV" Mass Media distinction: Content - ANSWERSpecific info you need/ want (The "vote guide" in a newspaper, The weather determines how you'll dress in a day) Mass Media distinction: Medium - ANSWERSomething tied to the general nature of the medium, or conditions of its use. (Movie theater provides the function of a date no matter the content of the mo...

5 Storage Related Issues - ANSWER(CLARP) Capacity, Longevity, Accessibility, Reproducibility, Portability C (CLARP) - ANSWER(Storage Related Issues) Capacity: how MUCH can be stored (i.e. books can hold much more info than cave paintings) MINIATURIZATION of content has aided capacity & portability (i.e. USB can hold a lot of info in a small amount of space) L (CLARP) - ANSWER(Storage Related Issues) Longevity: how LONG it'll last (i.e. cave paintings/Egyptian hieroglyphics have lasted a l...

content function - ANSWERfunction of the media is tied to the content of what you are watching ex: weather channel influences what we wear to school that day medium function - ANSWERrelated to the use of the media ex: mating function: movies provide a place for people to get to know each other but the content is unimportant manifest - ANSWERobvious, intended functions ex: listening to news to become informed latent - ANSWERsubconscious functions ex: watching the news to avoid your r...

What is Content? - ANSWERthe media functions as a source of information ex: during elections: newspapers - give you information about election, candidates, etc. - key in helping one vote ex: influencing on how you dress by weather - key: specific information you get on weather What is Medium? - ANSWERthe main function of the media lies within the elements of the medium itself ex: going to the movies on a first date in order to avoid having to talk a lot and thus giving each other ...

Primary vs. Secondary Media - ANSWERSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Content function - ANSWERA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ANSWERA function based on how the medium is used. Ex: the movies provide a place to go on a date, not only used to watch the movie, go for the experience. Manifest function - ANS...