Nienke87
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Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory. Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock 2016 Eighth edition World Scientific Summary of chapters 1 to 14
- Book
- Summary
- • 82 pages •
Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory. Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock 2016 Eighth edition World Scientific Summary of chapters 1 to 14
Summary Marketing Communications. PR Smith & ZE Zook. 6th edition, 2016
Summary Marketing Communications PR Smith & ZE Zook 6th edition 2016 Chapter 1, 2, 3, 4, 5, 7, 10, 11 and overview of advantages/disadvantages of media types discussed in chapters 12, 13, 14, 15, 16, 17 , 18, 21
- Book
- Summary
- • 39 pages •
Summary Marketing Communications PR Smith & ZE Zook 6th edition 2016 Chapter 1, 2, 3, 4, 5, 7, 10, 11 and overview of advantages/disadvantages of media types discussed in chapters 12, 13, 14, 15, 16, 17 , 18, 21
Summary Operations & Supply Chain Management
Summary Operations and Supply Chain Management Jacobs and Chase 14th Edition Chapter 1, 2, 5, 8, 9, 14, 16, 17, 19, 20, 21, 23
- Book
- Summary
- • 48 pages •
Summary Operations and Supply Chain Management Jacobs and Chase 14th Edition Chapter 1, 2, 5, 8, 9, 14, 16, 17, 19, 20, 21, 23
Summary Principles of Marketing. Kotler & Armstrong, 16th Global Edition, Pearson
Summary Principles of Marketing Kotler & Armstrong 16th Global Edition Pearson Chapter 1, 3, 4, 5, 6, 7, 8, 9, 10, 12, 14
- Book
- Summary
- • 44 pages •
Summary Principles of Marketing Kotler & Armstrong 16th Global Edition Pearson Chapter 1, 3, 4, 5, 6, 7, 8, 9, 10, 12, 14
Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
Summary Operations & Supply Chain Management
Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
It looks like it summarized too much the book. It's good just for reviewing, but fisrt you have to study from the actual book.
Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14