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M371 Exams Bundle with Correct Answers

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M371 Exams Bundle with Correct Answers

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  • by OliviaWest • 
  • uploaded  17-06-2024
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M371 Exam 2 Questions and Answers 100% Pass

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M371 Exam 2 Questions and Answers 100% Pass The purpose of marketing research - Correct Answer️️ -To help make better decisions Types of marketing research - Correct Answer️️ -Problem specific and continuous Problem specific - Correct Answer️️ -Looking for an answer to a specific question, time constrained and it may be exploratory Continuous - Correct Answer️️ -Building a data base, privacy/PR concerns, data v.s. information and may be exploratory The marketing reseach pr...

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  • Exam (elaborations)
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  • by OliviaWest • 
  • uploaded  17-06-2024
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M371 Exam 4 Study Guide with Complete Solutions

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M371 Exam 4 Study Guide with Complete Solutions T/F: A conventional marketing channel consists of independent organizations. - Correct Answer️️ -True Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses ___________ as a channel strategy. a) multi-channel distribution b) broker utilization c) channel diversification d) channel extension e) intermediary exclusion - Correct Answer️️ -a) multi-channel distribution If a...

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  • Exam (elaborations)
  •  • 7 pages • 
  • by OliviaWest • 
  • uploaded  17-06-2024
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M371 Marketing Exam 3 Questions and Answers

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M371 Marketing Exam 3 Questions and Answers Price - Correct Answer️️ -the only P that generates revenue The five C's of pricing - Correct Answer️️ -company objectives, customers, costs, competition, channel members profit oriented - Correct Answer️️ -Institute a companywide policy that all products must provide for at least an 18 percent profit margin to reach a particular profit goal for the firm. sales oriented - Correct Answer️️ -set prices low to generate new sales an...

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  • Exam (elaborations)
  •  • 18 pages • 
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M371 Test 2 100% Correct Solved

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M371 Test 2 100% Correct Solved Consumer decision process - Correct Answer️️ -Need recognition Information search Alternative evaluation Purchase & consumption Post Purchase evaluation Need Recognition - Correct Answer️️ -Customer realizes an unsatisfied want/need - Goes from needy state to desired state - If TM wants something it is basically a need - Marketing can't make them need something only make them aware Functional needs - Correct Answer️️ -pertain to performance ...

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  • Exam (elaborations)
  •  • 22 pages • 
  • by OliviaWest • 
  • uploaded  17-06-2024
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M371 Exam 1 Questions and Answers

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M371 Exam 1 Questions and Answers Value - Correct Answer️️ -what you get for what you give The Marketing Mix - Correct Answer️️ -Product, Price, Place, Promotion Product - Correct Answer️️ -creating value Price - Correct Answer️️ -Capturing value (sends a message about quality and value) Place - Correct Answer️️ -delivering value (distribution) Promotion - Correct Answer️️ -communicating value Production Era - Correct Answer️️ -"if a man builds a better mouse ...

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  • Exam (elaborations)
  •  • 10 pages • 
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  • uploaded  17-06-2024
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